Want to do a marketing campaign to attract customers? Not in California. The government would prefer to close you down, bankrupt you than have a successful business.
““Sadly we have to announce the permanent closure of Lima. Despite our best efforts, we have been unable to fully recover from the recent discrimination lawsuit related to our ladies’ night discount plus the challenges we faced were compounded by the operating costs increases that have affected our industry.”
I have a great idea. Continue the “ladies night”—just have the men who attend identify as a woman for the night! Newsom would go for that, don’t you think?
California Restaurant Closing After Being Sued for Discrimination Over ‘Ladies Night’ Discounts
by Cassandra MacDonald, The Gateway Pundit, 12/23/24 https://www.thegatewaypundit.com/2024/12/california-restaurant-closing-after-being-sued-discrimination-ladies/
A California restaurant is closing at the end of the year after being sued for “discrimination” over their “Ladies Night” discounts.
The Lima Restaurant in Concord was sued for offering half-priced drinks for women for three hours on Wednesday evenings.
The special had been offered for years before they were targeted with the lawsuit.
The restaurant announced the upcoming closure in a post on Facebook.
“LIMA WILL PERMANENTLY CLOSE DECEMBER 31st. 2024 but there’s still time to enjoy outstanding cuisine and flavorful drinks!” the post began.
“Sadly we have to announce the permanent closure of Lima. Despite our best efforts, we have been unable to fully recover from the recent discrimination lawsuit related to our ladies’ night discount plus the challenges we faced were compounded by the operating costs increases that have affected our industry.”
The post continued, “We are deeply grateful to our loyal customers who have supported us throughout the years. Your patronage has meant the world to us, and we are proud of the community we built together.”
“Thank you for the memories and for being a part of the Lima family. We hope to see you one last time before we close our doors on December 31st.”
Chef and owner of the Peruvian eatery, John Marquez, said that the lawsuit had cost tens of thousands of dollars in legal fees.
